Just read Mark Anderson’s article in Wired magazine,
The Long Tail, in which he explains why online stores such as Amazon, eBay and others are succeeding where others haven’t – and coined what could become a popular name for the niche that is not a niche. Very interesting reading (especially for a non-economist like me).
Jeffrey Kemp
Thoughts about life, the universe and the one who made it all. I live on Iced Coffee.
It’s one of the most surprising facts of online search engine advertising that the best ROI is most definitely not in the top 20% search word hit list.MArketing has for decades now tried to convince everyone that the 80-20 rule is *it*, that we really only need the latest hits, and so on. Not true. As this tremendously interesting post proves. Thanks for bringing that wired article to our attention, Jeff. It will start to percolate into other areas as well, not just media.